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Services: Evidence to Practice

We help organizations understand everyday decisions—and design practical tools that make those decisions safer, faster, and fairer.

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Impact

Interviews (this month)
38+
Podcast episodes
1
Research posts
2
Content themes
3

Metrics update periodically from our content management system.

What we do

  • Field research & behavior mapping
    Interviews, shadowing, and rapid experiments to surface the friction in everyday decisions.
  • Decision tools & playbooks
    We translate insights into checklists, heuristics, and lightweight apps that people actually use.
  • Measurement & iteration
    Clear outcomes, quick pilots, and continuous tuning with the communities you serve.

How an engagement works

  1. Define the decision problem (who, where, when).
  2. Run quick fieldwork to map real constraints.
  3. Prototype a tool or playbook; test in the wild.
  4. Measure outcomes; iterate; handover with training.
Book a scoping call

Process at a glance

Scope

Define the decision, success metric, and constraints.

Field

Rapid interviews and observation to map friction.

Prototype

Checklist, heuristic, or lightweight tool.

Measure

Pilot, quantify impact, iterate, handover.

Engagement models

Discovery Sprint
2–3 weeks · scoped question
  • 10–15 interviews
  • Decision map + brief
  • 1 prototype (checklist)
Start a sprint
Prototype & Pilot
6–8 weeks · one team
  • 30–40 interviews
  • Tool or playbook build
  • Pilot + outcome metrics
Plan a pilot
Program
Quarterly · multi-site
  • Continuous research
  • Toolkit library
  • Training + handover
Discuss a program

Featured tools

10-Second Check

A rapid pre-commit sanity scan for risky decisions.

Learn more

RED-15 Framework

15-point checklist to reduce everyday decision errors.

Learn more

Affordance Scan

Spot what the environment nudges people to do—and fix it.

Learn more

Decision Playbooks

Scenario-based guides tailored to your team's workflows.

Learn more
Explore all tools

Recent research

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Frequently asked

How long before we see results?
Discovery sprints deliver a decision map and one prototype in 2–3 weeks. Pilots quantify impact within 6–8 weeks.
What do you measure?
Adoption and outcome metrics tied to the decision (e.g., time to decision, error rate, safety incidents, completion rates).
Can you work with our internal team?
Yes. We pair with program leads and embed for interviews, pilots, and training.
Do you build full apps?
We prioritize light, durable tools (checklists, heuristics, sheets). When needed, we prototype micro-apps and hand over.

Ready to scope a decision problem?

We'll map it, prototype a tool, and measure impact—fast.

Start a project Email us